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CLIENTS SERVED AND BRANDS BUILT

Current & Past

Industries

CPG
Technology
Energy
Outdoor
Automotive
Education
B2B
Electronics
Health & Wellness
Retail
Robotics
Politics
Resturants

We have worked in a wide range of industries from food to technology.  Our experience has confirmed that while each industry has some idiosyncrasies, the principles of strategy and innovation are extremely stable across all businesses.  Our experience with many industries gives us a very broad perspective and and has exposed us to a wide range of best practices.  

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Additional Clients Have Requested Continued Anonymity.

 
 

PROJECT EXAMPLES

Growth Is the Goal

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ADJACENCY 

INNOVATION

Developing and launching a new business concept that extended Tropicana into fruit snacks.  

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INTERNATIONAL

MARKET 

RESEARCH

Creating new trademarkable names that work in over 130 countries

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SUB-BRAND

PORTFOLIO

ARCHITECTURE

Developing sub-brand positioning strategies for wireless products to fit with the Intel family of brands.

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STRATEGY

PLANNING

Annual Strat Planning models, temples and coaching on strategic planning. 

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ADJACENCY 

BUSINESS INNOVATIONS

Using our proprietary "Sneakerization" model we determined a five year roadmap of innovations that would pivot the business model.  

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GLOBAL 

PORTFOLIO

ARCHITECTURE

Restructured, renamed and repositioned over 800 products in the global industrials products portfolio. 

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NEW

PRODUCT

INNOVATION

Created and tested hundreds of new product concepts with over twenty products being developed for market. 

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MARKET 

SEGMENTATION

A careful segmentation of the groups of Linux buyers and products matched to each of six key segments.

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CORPORATE

M&A

VETTING

Reviewed acquisition targets for innovation potential and growth opportunities.

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BRAND

STRATEGY

For key brands full brand strategy plans were developed including insights, targets, segmentations, positioning, messaging, touchpoints, etc. 

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FINANCIAL

PLANNING

AND MODELING

Creating the financial planning model for vetting new school development opportunities and building projects.

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CATEGORY

MANAGEMENT

Creating the category management approach for Sara Lee Bakery.  The then leader in bread products.   

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PRODUCT

PORTFOLIO

ARCHITECTURE

Restructuring the vast PetSmart private-label product set for better sales at retail. 

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HEALTHY

INNOVATION

ROADMAPPING

Crafting a Innovation Roadmap to create a "Better For You" snack portfolio. 

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BRAND 

STRATEGY

Full Brand Strategy including consumer insights, targeting, segmentation, messaging and recommended touchpoints.

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INNOVATION

ROADMAPPING

New product development across the entire Quaker portfolio. 

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BRAND

STRATEGY

Full brand strategy including consumer insights, targeting, segmentation, messaging and recommended touchpoints.

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CORPORATE & PORTFOLIO IDENTITY

Development of  identity for corporate and for new lines of products within portfolio.  

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NEW PRODUCT ATTRIBUTE RESEARCH

Market research to determine optimal attributes for new products, including qualitative, quantitative and conjoint. 

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INNOVATION ROADMAPPING FOR SUSTAINABILITY

Developed innovation specifically around packaging to provide a greater sustainability positioning. 

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INNOVATION PROCESSES & TRAINING

Development of corporate innovation process with training modules.   

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GROWTH 

STRATEGY

During the still competitive years of search engines, we developed a growth plan to exploit Ask.com's unique search capabilities, resulting in Ask growing to the third search engine for years.

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POSITIONING

STRATEGY

Full strategic analysis of the positioning of this MBA school. Recommendations for how to improve the positioning to attract more students.

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MARKET 

SEGMENTATION & INNOVATION

Marketing segmentation research and modeling laying the ground work for innovation roadmap planning and new product development.  

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DISTRIBUTION GROWTH STRATEGY

Developed strategies for how to expand distribution of retail operations for the portfolio of four different retail food concepts. 

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BUSINESS STRATEGY AND MODEL PIVOT

Developed a full-brand strategy including a plan for which segments would be most advantaged and recommended a pivot in the model.  

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BRAND PLANNING &

NEW SERVICES

Following a complete brand strategy and plan, new services were developed and launched. 

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GROWTH STRATEGIES & INNOVATIONS

Under enormous competitive pressure from Asian electronics, a complete growth strategy and innovations (outside of the tech) to retain consumers.

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SALES 

DISTRIBUTION & MERCHANDISING

Developed a merchandising model that resulted in gaining distribution into Walmart and Target. 

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NEW ADJACENT

BUSINESSES

Developed a whole new business from scratch for Post Cereals MOM brand division with 40 SKU's and national distribution.  

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BRAND

STRATEGY

Developed a full brand strategy including insights, segments, targets, positioning, messaging, competitive strategy, and roadmap of innovation. 

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B2B SEGMENATION MODELING

Segmentation of the business market for phone/email service during the heyday of Blackberry's success in the business market. 

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INNOVATION ROADMAPPING 

NEW PRODUCT DEVELOPMENT

Development of a model of strategic adjacencies and hundreds of new product concepts to meet that model.

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GROWTH STRATEGY

Expansive brand and innovation strategies to grow the bag cereal segment of the cereal market. 

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PRODUCT

PORTFOLIO

ARCHITECTURE

Recrafting, repositioning, and renaming of the entire Maxtor Portfolio (then the largest HD company), now Seagate.

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BRAND

POSITIONING

Crafting brand positioning for Powdr's portfolio of outdoor recreation brands. 

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AQUISITION 

SEARCH

Market review of potential acquisition targets, recommendations and initial screening.  

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MARKET 

RESEARCH

Quantitative market research on consumer satisfaction trends. 

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GROWTH STRATEGY

Creation of an entirely new and innovative strategy for growing a non-profit that promoted reading.  

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