CLIENTS SERVED AND BRANDS BUILT
Current & Past
Industries
We have worked in a wide range of industries from food to technology. Our experience has confirmed that while each industry has some idiosyncrasies, the principles of strategy and innovation are extremely stable across all businesses. Our experience with many industries gives us a very broad perspective and and has exposed us to a wide range of best practices.
Additional Clients Have Requested Continued Anonymity.
PROJECT EXAMPLES
Growth Is the Goal
ADJACENCY
INNOVATION
Developing and launching a new business concept that extended Tropicana into fruit snacks.
INTERNATIONAL
MARKET
RESEARCH
Creating new trademarkable names that work in over 130 countries
SUB-BRAND
PORTFOLIO
ARCHITECTURE
Developing sub-brand positioning strategies for wireless products to fit with the Intel family of brands.
STRATEGY
PLANNING
Annual Strat Planning models, temples and coaching on strategic planning.
ADJACENCY
BUSINESS INNOVATIONS
Using our proprietary "Sneakerization" model we determined a five year roadmap of innovations that would pivot the business model.
GLOBAL
PORTFOLIO
ARCHITECTURE
Restructured, renamed and repositioned over 800 products in the global industrials products portfolio.
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NEW
PRODUCT
INNOVATION
Created and tested hundreds of new product concepts with over twenty products being developed for market.
MARKET
SEGMENTATION
A careful segmentation of the groups of Linux buyers and products matched to each of six key segments.
CORPORATE
M&A
VETTING
Reviewed acquisition targets for innovation potential and growth opportunities.
BRAND
STRATEGY
For key brands full brand strategy plans were developed including insights, targets, segmentations, positioning, messaging, touchpoints, etc.
FINANCIAL
PLANNING
AND MODELING
Creating the financial planning model for vetting new school development opportunities and building projects.
CATEGORY
MANAGEMENT
Creating the category management approach for Sara Lee Bakery. The then leader in bread products.
PRODUCT
PORTFOLIO
ARCHITECTURE
Restructuring the vast PetSmart private-label product set for better sales at retail.
HEALTHY
INNOVATION
ROADMAPPING
Crafting a Innovation Roadmap to create a "Better For You" snack portfolio.
BRAND
STRATEGY
Full Brand Strategy including consumer insights, targeting, segmentation, messaging and recommended touchpoints.
INNOVATION
ROADMAPPING
New product development across the entire Quaker portfolio.
BRAND
STRATEGY
Full brand strategy including consumer insights, targeting, segmentation, messaging and recommended touchpoints.
CORPORATE & PORTFOLIO IDENTITY
Development of identity for corporate and for new lines of products within portfolio.
NEW PRODUCT ATTRIBUTE RESEARCH
Market research to determine optimal attributes for new products, including qualitative, quantitative and conjoint.
INNOVATION ROADMAPPING FOR SUSTAINABILITY
Developed innovation specifically around packaging to provide a greater sustainability positioning.
INNOVATION PROCESSES & TRAINING
Development of corporate innovation process with training modules.
GROWTH
STRATEGY
During the still competitive years of search engines, we developed a growth plan to exploit Ask.com's unique search capabilities, resulting in Ask growing to the third search engine for years.
POSITIONING
STRATEGY
Full strategic analysis of the positioning of this MBA school. Recommendations for how to improve the positioning to attract more students.
MARKET
SEGMENTATION & INNOVATION
Marketing segmentation research and modeling laying the ground work for innovation roadmap planning and new product development.
DISTRIBUTION GROWTH STRATEGY
Developed strategies for how to expand distribution of retail operations for the portfolio of four different retail food concepts.
BUSINESS STRATEGY AND MODEL PIVOT
Developed a full-brand strategy including a plan for which segments would be most advantaged and recommended a pivot in the model.
BRAND PLANNING &
NEW SERVICES
Following a complete brand strategy and plan, new services were developed and launched.
GROWTH STRATEGIES & INNOVATIONS
Under enormous competitive pressure from Asian electronics, a complete growth strategy and innovations (outside of the tech) to retain consumers.
SALES
DISTRIBUTION & MERCHANDISING
Developed a merchandising model that resulted in gaining distribution into Walmart and Target.
NEW ADJACENT
BUSINESSES
Developed a whole new business from scratch for Post Cereals MOM brand division with 40 SKU's and national distribution.
BRAND
STRATEGY
Developed a full brand strategy including insights, segments, targets, positioning, messaging, competitive strategy, and roadmap of innovation.
B2B SEGMENATION MODELING
Segmentation of the business market for phone/email service during the heyday of Blackberry's success in the business market.
INNOVATION ROADMAPPING
NEW PRODUCT DEVELOPMENT
Development of a model of strategic adjacencies and hundreds of new product concepts to meet that model.
GROWTH STRATEGY
Expansive brand and innovation strategies to grow the bag cereal segment of the cereal market.
PRODUCT
PORTFOLIO
ARCHITECTURE
Recrafting, repositioning, and renaming of the entire Maxtor Portfolio (then the largest HD company), now Seagate.
BRAND
POSITIONING
Crafting brand positioning for Powdr's portfolio of outdoor recreation brands.
AQUISITION
SEARCH
Market review of potential acquisition targets, recommendations and initial screening.
MARKET
RESEARCH
Quantitative market research on consumer satisfaction trends.
GROWTH STRATEGY
Creation of an entirely new and innovative strategy for growing a non-profit that promoted reading.
